Micro Chargers Toy Commercial

The best ideas come from strong collaborations, and that’s what we’re all about.   In this Micro Chargers LED Light Racers toy commercial, we knew we needed a few crucial elements:  killer camera work to capture these tiny cars racing at blazing fast speeds, two complete lighting set-ups (one for racing in the daylight, and one for racing in the dark), and set design incorporating “racing” LEDs.   But our favorite part of the spot actually came from a surprise addition,  an idea from the client’s Creative Director on set…. Why not have our hero’s eyes light up at the end, like the classic Terminator shot?   Everyone loved it, and it ended up being the perfect bookend for the commercial.

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